top of page
Citrus: AI-driven Patient Selection
Brand Identity • UI/UX
Citrus utilizes data science and machine learning to efficiently connect pharmaceutical companies conducting clinical trials with the right doctors and patients, significantly speeding up the trial process while ensuring accuracy and relevance.
As the brand and product designer contracted by the Citrus team, my role was to develop a comprehensive brand guideline for their product. Drawing inspiration from the name "Citrus," I crafted a vibrant palette that seamlessly blends natural greens with invigorating citrus hues.
bottom of page